FOREVER (玖久) was created as a brand identity for a contemporary wine bar and social destination where every detail is designed to celebrate time, conversation, and shared moments.

The identity combines Eastern and Western visual influences through a refined typographic system and a symbolic logo. Inspired by the form of grapes, the silhouette of a wine glass, and the club suit from playing cards, the mark represents wine culture, social connection, and the rituals that bring people together.

Rather than relying on decorative elements, the visual system focuses on clarity, balance, and timelessness. The restrained palette and minimalist applications allow the identity to adapt naturally across menus, packaging, printed materials, and spatial branding while maintaining a distinctive character.

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Creative direction, brand identity, and visual design were provided by Vxel Studio.